The Rise And Rise Of CRM (part 2)
Posted in Microsoft CRM | February 1st, 2007 |CRM is all about cultivating and managing a relationship with the customer. The CRM software can be utilized to draw out all kinds of data in different and meaningful ways. Pablo Picasso was rightly famous as an artist, but he just didn’t ‘get it’ when he once said about computers, ” But they are useless. They can only give you answers.” Ah, Picasso, but the answers are what we seek!
In the 1990s CRM brought many promises. Unfortunately, the early solutions were a disappointment in many ways. They proved to be too unwieldy and difficult to use. Tracking and updating the high volume of records became expensive and fraught with difficulty in many cases.
Into the 21st century, and things have gradually changed, and for the better too. Today’s CRM solutions have vastly improved tracking and updating features. Now the original promises that CRM heralded are becoming a reality. It has taken longer than expected, but it has certainly been well worth the wait.
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