Customer Relationship Management (CRM)
Posted in Microsoft CRM | February 27th, 2007 |As with any business or management acronym there tends to be an amorphous definition that drifts around the letters and CRM is no different.
The reason why we should look for a definition of CRM solutions however, is that most CRM projects fail due to over-estimating the delivery of results and not meeting user expectations that have been incorrectly inflated.
A CRM solution is a management and customer facing staff tool, usually automated and driven by a software package that captures information from the front office divisions of an enterprise and facilitates storage, access and dissemination of customer information when required and in a format that is readily understood by users.
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