CRM - A Better Strategy
Posted in Microsoft CRM | January 16th, 2007 |Employing CRM in your business should mean realigning your entire organization in the direction of creating a better service model for each and every one of your customers. If it does not, then perhaps you might want to seriously consider why you bothered to introduce CRM into your business.
Customer relationship management is not a casually arranged title. It is no accident that the three words start with “customer” and go on to “relationship” ending with “management.” Take any one of the three words out, and you have something similar, but altogether different in concept.
So, when you introduce CRM into your business, you are effectively shifting the focus of all your activities directly on to the customer. It doesn’t matter whether or not your activities are business to business, or business to customer; you are seeking relationships with your customers that are cost-effective, loyalty-based, and long lasting.
(part 2 follows tomorrow…)
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