Focussing On Your Customers With CRM
Posted in Microsoft CRM | November 30th, 2006 |CRM helps you to focus on your customers. But are you getting the right kind of focus? Your customers are not just figures in a database. They are not all about profits - or loss. And they are not in any way secondary to your day-to-day activities of running a business. This snippet from an article by Jim Barnes may help to put things into perspective.
“…while most companies these days are focused on customersв€”or, at least, will tell you they areв€”I find they really don’t come at the customer from a particularly strategic perspective. It’s become quite commonplace these days to suggest that a company is customer-focused or customer-centric. But in fact, the companies that I have been exposed to, for the most part, are often lacking a strategy that’s focused on the development of customer loyalty or relationships. So they’re not coming at it from a strategic perspective.”
That’s the beauty of using a good CRM solution. You CAN adopt a strategic perspective, and so easily too. The technology can not only tie in the facts and figures, but it can help you develop the right kind of relationship with your customers too. It just takes a little imagination and the will to do so.
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