Microsoft Dynamics CRM

“Customer relationship management is a corporate level strategy, focusing on creating and maintaining relationships with customers. Several commercial CRM software packages are available which vary in their approach to CRM. However, CRM is not a technology itself, but rather a holistic approach to an organisation’s philosophy, placing the emphasis firmly on the customer.”

This is the view taken by Wikipedia, and they are right too. CRM is not the thing - just the approach. However, the approach needs the best boost possible to work at the best possible level. There are CRM programs, and then there are other CRM programs.

Which is best for you?

Again, Wikipedia helps us on that one:

“A CRM system should:

1. Identify factors important to clients.
2. Promote a customer-oriented philosophy
3. Adopt customer-based measures
4. Develop end-to-end processes to serve customers
5. Provide successful customer support
6. Handle customer complaints
7. Track all aspects of sales
8. Create a holistic view of customers’ sales & services information”

There’s one program that covers all those points: Microsoft Dynamics CRM 3.0.

This program meets the need for CRM without requiring you to change your processes and procedures to fit in with software requirements. That has to be a very good thing indeed!
Microsoft CRM Software Provider